Eight format expansions developed in session.
Panel guests. Contributors. The mask. bNet syndication. Mobile production.
Every idea below changes the scale of what Attention Disorder can become.
The current format is a radio show with guests. Adding a panel element — multiple guests simultaneously, topics, debate, chemistry — turns it into television-quality content that happens to be on stream. Graham Norton works because the panel creates unpredictable chemistry. You can't produce that. It just happens.
Instead of sequential one-on-one guest conversations, bring 2–3 guests into the room simultaneously. A topic drops. The conversation goes where it goes. Luke holds the chair, the music holds the floor between segments, and the panel creates the energy neither a DJ set nor an interview alone can generate.
Why this grows the audience faster: Panel guests bring their own audiences to the stream. Three guests with combined followings of 30,000 each means a potential reach of 90,000 new viewers for a single episode — all watching the same moment in real time. That compounding audience effect is what scaled The Graham Norton Show, Hot Ones, and every major panel format globally.
How it works in the standing format: Panel members stand. They move. They react physically. The camera cluster captures all of it. The ambient energy of the room — the crowd, the music between segments, the Sunday morning vibe — is the backdrop that no studio show can fake.
A select group of contributors submit content mid-week. The show curates and airs it Sunday. The show is no longer dependent on Luke being everywhere. It becomes a collective voice — exactly what the Music Over Matter charter describes.
Attention Disorder is not just a music show. It is a platform with a perspective on the world. These topics give the show intellectual weight and connect the audience to conversations that matter — without being preachy, without being earnest, and always with the music underneath.
Luke wears a Mexican wrestling mask as his show persona. Identity hidden. Voice is the brand. The mask is not a gimmick — it is a creative decision that removes appearance from the equation entirely and makes the voice, the music, and the ideas the only things that matter.
Why this works: Mystery builds mythology. The mask gives permission to be bolder than Luke Thompson might be — the character can go further, say more, hold the room with a different authority. It creates a visual identity that is instantly recognisable globally without requiring a face. Daft Punk. Marshmello. MF DOOM. The mask is not unusual in music culture — it is proven.
The character: A voice for good. No stigma attached to appearance. An Aotearoa identity that is culturally grounded but globally legible. The show is called Attention Disorder — the host wearing a mask is the perfect visual expression of that name. You want attention. You create disorder. The mask is the punctuation mark.
The design must be bespoke. Culturally considered. Not a costume — a character. The mask is what people see in every thumbnail, every clip, every lower third. It becomes the face of the show.
Concept sketch — bespoke design brief required
Individual bFM stations are weak alone. United, they are the most credible independent radio network in New Zealand. Attention Disorder can be the show that proves what collective strength looks like — and the pilot that makes the case for a new era of independent NZ radio.
Don't approach bFM as "can we stream on your platform." Approach them as: "We want to prove that your stations are stronger together than apart. We have a show that can demonstrate that. One event. Let's see what happens." That is a conversation about the future of independent radio in NZ, not a broadcast rights negotiation. The buy-in is different. The stakes are different. And if it works, everyone benefits.
The show doesn't start when you arrive at the venue. It starts when you leave the last one. The HiAce becomes a mobile production vehicle — shooting content en route, streaming the journey, turning the road between locations into the content between episodes.
A wrapped HiAce with the Attention Disorder mask on the side driving through Ponsonby, through Raglan, through Queenstown, through every location the show visits — is a moving billboard that no media buy can replicate. Every time someone photographs it and posts it, the show reaches a new audience. The mask is the face. The van is the body.